Strategic purpose formation
What?
For every new idea a company has, it is paramount to have a coherent, relatable, and secure formulation of its reason for existence, why it has the best aligned solution, and its overall potential to succeed in a competitive market. This structure will set the standard for the company’s strategy and operations, all while becoming the backbone to its brand integrity and company values.
For whom?
This service is relevant across any company’s lifecycle, from its ideation phase to releasing a new product.
Why?
When a company comes up with an idea, it usually needs a fresh pair of eyes to observe it and ensure it reaches its full potential. Uncertainty can be overcome with a clear strategic purpose formation, it can also inspire and even expose unrealized market potential. This service will eloquently state what your business stands for and why it was founded in order to build a future-ready organization. We at Herzog Strategic (HS), specialize in accompanying companies and entrepreneurs in their journey from ideation to execution and everything in between.
How?
HS will work closely with the executive team or associated product departments to determine what the company’s north star is. Within this process, HS will study the company from a managerial and technical point of view. HS will then pinpoint the core components of the company’s value or new product, its competitive advantages, and will assist the company to clearly express its mission to key stakeholders, from investors to targeted clients. HS will also conduct market research to assist the company in understanding how its identity fits within the relevant markets, how to maximize its unique impact, and the value of its services or solutions.
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